Seafood brand Young’s has launched a new visual identity across its Chip Shop brand, with a redesigned logo and a new master branding and tagline.
The pack design has an updated Chip Shop logo that incorporates the ‘chippy fork’ and introduces Young’s master branding and tagline, making the words ‘A Proper Taste of the Chippy’ more prominent on pack.
The new design will be rolling out across all Young’s Chip Shop products from the end of September. The company states that in the past 12 months Young’s Chip Shop has grown +17.3% in volume and +14.6% in value to become a £49.8m brand, with shoppers buying more packs more frequently and at increased repeat rates.
The latest design also communicates that the products are ‘perfect for airfrying’ on pack, apparently designed to tap into the growing use of airfryers within the home.
Matthew Wilson, marketing controller at Young’s Chip Shop, said: “With a record year of growth behind us, we felt it was time to evolve the Chip Shop brand to communicate our distinct chip shop taste credentials in a more modern way that could appeal to our existing target consumers and a new, younger generation of shoppers as well.”
In February, plant-based Italian-style gelato Gigi launched with brand and packaging design by London agency Straight Forward Design. The pack design features hand-painted watercolour illustrations and the Gigi product names have been delivered in an open, friendly font to ‘communicate brand authenticity’.
Fanta and Warner Bros. Pictures recently celebrated the release of Tim Burton’s Beetlejuice Beetlejuice in cinemas with a lineup of limited-edition Fanta cans, including an exclusive Beetlejuice flavour. The can is designed to resemble the character’s iconic suit with a black and white striped design and offer a ‘unique flavour expression’.
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