DS Smith and Queen Flowers have collaborated to create a recyclable bouquet box to sit alongside the brand’s traditional packaging in retail stores and outlets.
DS Smith’s corrugated cardboard design can hold between three to five Kalanchoe bouquets, and the boxes incorporate two different lids. One lid contains five holes for smaller bouquets and the other has three holes for larger bouquets.
The companies say the bottom lid fits into the shorter handholes without needing glue, and the overall structure is soft and without sharp edges, making it easy to construct. The top lid is said to reduce the amount of air trapped in the boxes, eliminating unnecessary weight during transportation and maintaining the levels of moisture required for keeping the bouquets fresh from supply chain to Point of Sale (POS).
The exterior surface is ‘ideal’ for bold logos or branding for creating a visual impact online, in-store, or on shelf, and when the boxes are empty, they can be placed in a cardboard container for recycling.
Back in April, ICA Sweden implemented Stora Enso’s moulded wood fibre trays for flowers in place of traditional polystyrene alternatives, claiming the transition reduces CO2 emissions by up to 81%. The trays are reportedly produced using 100% green electricity, made from pressed wood fibre and claim to be free of plastic and PFAS.
DS Smith recently partnered with Carlsberg Group on a recyclable, corrugated cardboard display for a new premium beer brand, targeting in-store appeal and end-of-life recyclability. Its modular design aims to allow customers flexibility in placing the display and scaling its use across small and large retail formats.
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