Dove is marking this month’s premiere of the Netflix and Shondaland show Bridgerton’s fourth season with bespoke packaging for a limited-edition beauty lineup.
The collection consists of four flavours: Moonlit Masquerade, Whispering Wisteria, Raspberry Rendevouz, and Love & Meadows.
Each is available in a body mist, body wash, body scrub, antiperspirant deodorant, and four-pack beauty bar format.
According to Dove, their bespoke packaging is ‘inspired by the romance, mystery and opulence of the Ton’ – defined by Netflix as the ’who’s who of British high society during the Regency era’.
Consumers can buy the Dove x Bridgerton Limited-Edition Collection exclusively from Target stores and Target.com, and it will be available for a limited time. More information is available at Dove.com/Bridgerton.
“Bridgerton has influenced a cultural movement for embracing your own real beauty, which is very true to the Dove brand,” said Marcela Melero, chief growth officer, Dove Personal Care North America and Dove Masterbrand.
“We are thrilled to bring this limited-edition collection to Dove and Bridgerton fans everywhere – allowing fans to experience the signature Dove care paired with scents and stories that capture the elegance, intrigue, and grandeur of the Bridgerton universe.”
“Shondaland’s collaboration with Dove was a natural fit, guided by our long-standing relationship that has always revolved around shared values such as a commitment to inclusivity, authenticity, and celebrating beauty in all forms,” added Sandie Bailey, co-president and Chief Innovation & Design officer at Shondaland.
“We are proud that this incredible product line carries those values forward and are excited to see fans of the Ton and Dove give themselves the Bridgerton royal treatment they deserve.”
Bridgerton’s fourth season will premiere in two batches: the first on the 29th January, and the second on 26th February.
In a similar commemoration, Fanta and Warner Bros. Pictures advertised the cinematic release of Tim Burton’s Beetlejuice Beetlejuice with a lineup of limited-edition Fanta cans, including an exclusive Beetlejuice flavour, and the opportunity to win tickets by scanning a QR code.
Candy Can and Ardagh Metal Packaging also released a series of uniquely designed, special edition collectible cans to commemorate the 45th anniversary of Pac-Man.
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