Capri Sun will roll out FSC-certified, ‘stronger than ever’ paper straws across its entire range in Q1 2024 in pursuit of completely recyclable packaging.
Apparently, the straws – developed by Capri Sun’s team of packaging experts – will feature 36% more bending force resistance, withstand 18% more compression force, and will increase vertical compression resistance by 42%.
It is anticipated that the new straws will help young consumers enjoy the drink while aligning with the company’s goals to transition its entire UK range into fully recyclable packaging.
“As part of our commitment to product development, we’re constantly looking for ways to improve the Capri Sun experience and make our products more enjoyable,” explained Anke von Hanstein, senior marketing manager at Capri Sun UK. “We’ve taken on board feedback from parents and have created a new paper straw, which is stronger than ever and will make it even easier for kids to enjoy our delicious Capri Sun range.”
Capri Sun first introduced paper straws across its pouch range in spring 2021.
In its own pursuit of more sustainable beverage packaging, Starbucks provides a ‘strawless’ lid design for its coffee; and, where straws are necessary, claims that they are made of paper or compostable materials.
Morrisons also seeks to remove 80 million plastic straws from its cafes, drinks cartons, and boxes of straws, while a research project between Tetra Pak and MAX IV hoped to optimize the composition of fibre-based materials used to manufacture paper straws, among other products.
However, AIPIA’s Andrew Manly is critical of paper straws, which are said to use ‘twice as much material as plastic, need protection from moisture, can only be used once, have a strange taste and, if they are printed can be difficult or impossible to recycle’.
If you liked this article, you might also enjoy:
The L’Oréal approach to packaging sustainability
The way we talk about plastic needs to change – here’s how to get it right
What steps is Apple taking to make its packaging more sustainable?
No comments yet