Avery Dennison Corporation has worked alongside the Carbon Trust to transition into a bespoke carbon footprinting tool with the goal of facilitating transparency and improved environmental impact measurement and reporting for its label products.

The Carbon Trust’s footprinting tool apparently utilises primary data from Avery Dennison’s operations to measure the environmental implications of its current and future label products. These include greenhouse gas emissions and the water footprint of selected faces, liners, and adhesives, with the reports said to align with the reporting and verification methodology of GHG Protocol Product Standard PAS 2050 and ISO-14067.

These features are expected to provide more accurate measurements from which to improve the company’s processing and sourcing decisions while meeting increasing customer and legislator demand for credible information. They also aim to bring Avery Dennison closer to its environmental targets for 2030, including a 30% reduction of Scope 3 greenhouse gas emissions from its 2018 baseline and a 15% increase in water efficiency at sites in high- or extremely high-risk countries as identified by the World Resources Institute Aqueduct Tool.

“As a company, we’ve monitored and assessed the sustainability of our products for the past ten years, and this is another important step forward in our goal of providing the most accurate information to our customers,” says Claudia Mariconda, global director Sustainability, Materials Group. “By implementing the Carbon Trust footprinting tool, we facilitate further transparency and offer customers a more trustworthy assessment of our label products’ impacts.”

Last year, the company implemented carbon footprint analysis and emission tracking via tokenisation into its connected product cloud.

Meanwhile, Boston Consulting Group’s AI-powered tool digital solution, intended to accurately quantify carbon emissions, was a nominated finalist and winner of the Sustainability Awards 2022.