The speed of improvement and sophistication in digital design is such that no service can afford to stand still for any length of time. 3D visualisation for metal packaging artwork is no exception, and when Ardagh Group launched its “state of the art” 3D Studio to customers in 2016, the focus remained on continued innovation.
The company has now launched new and enhanced capabilities for customers of Food & Speciality, Ardagh Metal Europe, including new technologies, a greater packaging portfolio and improved user experience.
Martin de Olde, Marketing & Business Development Manager at Ardagh’s Food & Speciality business unit explains: “First and foremost, as one of the world’s major packaging companies handling thousands of artwork projects at our graphic studios, Ardagh Group understands that time to market is essential. With the enhanced studio, customers can easily visualize their artwork at the very early stage of the packaging development as a 3D model within minutes.”
“We have built up a huge design library of different metal packaging formats, from food cans to aerosols, kegs, Easy Peel lids and Easy Open lids to enable our customers to launch and develop their brands. Ardagh Group’s commitment to innovation and customer service has seen us add many more 3D formats to the studio, create different upload tools and provide user-friendly online sharing processes.”
“This 3D studio was created in cooperation with our software partner WebPac, which offers cloud-based technology, improved features and greater speed and flexibility. 3D modelling is a powerful tool in the marketing decision-making process with potentially significant savings on launch timelines, and Ardagh Group’s new 3D Studio is truly at the cutting edge of packaging design technology,” adds De Olde.