SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz, and Merck have joined forces under the name ‘Packadore Collective’ to design and implement a flexible connected packaging solution that seeks to change consumer behaviour around food waste.
According to the group, food waste contributes 8-10% to total man-made greenhouse gas emissions, and approximately one-third of food produced around the world is wasted each year.
The ‘DeXel’ conceptual design innovation uses connected technology to transform existing jars and bottles into intelligent packaging with the aim of limiting food waste. The timer device magnetically attaches to the lids of food packaging, and seeks to use motion sense technology and an LED light system to help consumers reduce their food waste.
Prior to opening a jar or bottle, the user scans a QR code on the pack with their smartphone, then enters the colour of the device and the use-by date into the app. The DeXel timer device is then ‘connected’ and can track and advise on the extended use of the product.
For example, if the cross is fully lit up in green, the product is safe to use. If the cross shows only one green bar, then the product needs to be consumed that day. A red LED indicates that the product is no longer safe to use and needs to be disposed of.
The DeXel app is sponsored by partnership brands who can engage with consumers by providing tips for food preservation in aid of reducing food waste. Data shared by consumers and stored by DeXel can then be used to provide unique consumer insights on the use of their brands.