Accolade Wines’ Banrock Station brand is set to release a flat bottle made from 100% recycled plastic into supermarkets.
Partnering with Garçon Wines to create the bottles, Banrock Station’s Merlot and Chardonnay will be available initially in UK Co-op stores from October 2020.
The 75cl bottles are made from 100% recycled rPET plastic, which, according to Accolade wines, require 75% less energy to produce and emit 79% less CO2 than virgin PET. The bottles are also recyclable and certified carbon neutral.
Weighing in at 63g, the company reports that its Banrock Station bottles are 87% lighter than the average glass bottle, resulting in CO2 savings across the supply chain. The flat design is also 40% smaller than the average glass bottle, while still containing 75cl of wine.
Lindsay Holas, brand manager at Accolade Wines, said: “We pride ourselves on our environmental ethos and our aim is to galvanise consumers to ‘do good’ for themselves and our planet, as well as supporting retailers to meet the demand for green products. We know that 62% of customers say they want to buy from sustainable brands and 37% of global consumers are influenced by ethical credentials when purchasing alcohol.
“The move to using these flat wine bottles is a big step in Accolade Wine’s environmental journey as we manage our business in a responsible manner from vineyard to the consumer. This will also allow Banrock Station and retailers to target younger consumers, who on the whole are more aware and concerned for the future of the planet. We’re pleased to collaborate with Garçon Wines and the Co-op to bring this exciting technology to market, benefitting both retailers and consumers.”
