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With CAD software (left), you get a sense of the product’s dimensions and overall appearance. But look at what the 3D render tells you (right). Yes, it tells you everything the CAD render does, but it also informs you on:

How does the retailer’s light play with overall packaging design?

Does the label color palette hold up in real-world lighting?

Does the white bottle color subtly attract more attention compared to the competitors’ color choice?

Does the gold enhance/detract from the design in comparison to the other bottles on the shelf?

Armed with this information, a designer can continue to craft their design with the competitive landscape in mind. But, where Colorway’s power also lies is in the fact that designers can rapidly iterate on their designs in real-time, in any context. This means that creating a contact sheet of five, ten, or even twenty variations can take just a matter of moments. These, then, can then be seamlessly communicated to all needed stakeholders and a final design found in hours or days, not weeks or months.

Finally, these virtual prototypes can be set in-context and used in consumer studies. What’s more, as data is gathered these designs can be iterated on as the study is being conducted! In this way, insights from the study can be used and further insights gathered, making the research even more potent.

Download Foundry’s Mastering the First Moment of Truth white paper today to learn more.

This content was sponsored by Foundry.