As we approach the end of 2023, here are our most popular stories from the past year – from the EU’s hotly debated PPWR proposals to L’Oréal’s packaging sustainability approach. Give this article a read for a rundown on the most important news from the packaging industry in the past 12 months.


European Parliament revises PPWR to reduce waste, enhance safety, and more

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In November, the European Parliament set its sights on reducing unnecessary packaging and waste, banning ‘forever chemicals’ in food packaging, boosting reuse and recycling, and more as it adopted its new position on the Packaging and Packaging Waste Regulation.

Since then, the European Council has introduced a ‘general approach’ on the proposal – intended to reduce waste generation in the EU, harmonize the internal packaging market, and drive the pursuit of a circular economy – in preparation for negotiations with the European Parliament.

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Winners of the Sustainability Awards 2023 announced!

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The winners of the Sustainability Awards 2023 – the most prestigious global competition for sustainable packaging innovation – were announced at the Sustainable Packaging Summit in Amsterdam, during an awards dinner filled to the brim with 400 industry leaders. For the first time in Sustainability Awards history, joint winners took home prizes in two of the categories!

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ALPLA becomes majority owner of Paboco and invests to upscale paper bottle manufacturing

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ALPLA succeeded Billerud as the majority shareholder of Paboco In October, and is now investing in scaling its manufacturing capacity, envisioning the production of a fully recyclable paper bottle at a new, state-of-the-art manufacturing site by the end of 2024.

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The L’Oréal approach to packaging sustainability

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How does the world’s largest cosmetics company, L’Oréal, approach packaging sustainability? We talked with Erik Troost, the company’s Sustainability Program Lead, to learn more about its perspective on recyclability, material preferences, refillable packaging, and much more.

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New Pringles tube with paper fibre base claims ‘100%’ recyclability


In July, a new 90% paper tube was launched for Pringles crisps in a collaboration between Fost Plus and the Belgian Engineering and R&D teams at Kellogg’s, aiming for complete recyclability.

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The way we talk about plastic needs to change – here’s how to get it right

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How should we talk about plastics? A research team from the University of Sheffield has been looking into how the language used in marketing, labelling, and everyday conversation can change how we think about plastics, encourage reuse, and ultimately reduce plastic pollution. We recently had a conversation with a member of the research team, Professor Joanna Gavins, to learn more about the project and what the packaging industry can learn from it.

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