How should we talk about plastics? A research team from the University of Sheffield has been looking into how the language used in marketing, labelling, and everyday conversation can change how we think about plastics, encourage reuse, and ultimately reduce plastic pollution.
Want to keep reading? This article is exclusive to Packaging Europe subscribers – and the good news is, subscribing is completely free. As a subscriber, you’ll get instant access to in-depth insights like this, plus tailored content and updates based on your interests