Elopak is announcing a new tethered cap solution for its Pure-Pak cartons – the Pure-TwistFlip – ahead of the July 2024 deadline set by the EU.

The closure remains attached to the carton throughout its entire lifetime, helping to tackle the serious problem of littering by ensuring that the cap is disposed of properly. It is also Elopak’s lightest screw cap to date, helping to reduce the use of plastics.

Commenting on the announcement, Elopak’s CMO, Patrick Verhelst, stated: “We are delighted to share the news that our tethered cap solution is now ready. Sustainability is a central driver of our innovation efforts at Elopak, in which we are continually seeking to raise the bar and improve on past performance.”

“We have invested heavily in developing more environmentally friendly packaging solutions that meet the same high standards our customers are used to and at the same time offer them a way to package their products in a manner that fits with a low carbon circular economy.

“By combining Elopak’s Pure-Pak carton with the Pure-TwistFlip cap, brands can now choose a package that both helps prevent marine littering and reduces the use of plastics,” he continued.

Elopak also offers cartons without a cap. The Pure-Pak Imagine is a modern version of the company’s original Pure-Pak carton launched in June 2020. Designed with an easy-open feature, it reportedly contains 46% less plastic and is “100% forest-based”.

A UN Global Compact participant, Elopak has been carbon neutral since 2016 and, in 2019, formally pledged to cut Greenhouse Gas (GHG) emissions in line with criteria set by the Science Based Targets initiative aimed at keeping the global average temperature increase below 1.5C.