What makes Sainsbury’s new mince format a ‘packaging fail’?


In April, we reported on the overwhelmingly negative consumer feedback to Sainsbury’s new vacuum packs for its beef mince range – which the retailer implemented in a bid to reduce its usage of plastic. In this article, Robert Lilienfeld, founder and executive director of sustainable packaging think tank SPRING, gives his views on why the solution is a ‘complete failure’.



Subscribe (for free) to read this article

In order to read this article, you must be a Packaging Europe subscriber. By becoming a subscriber, you get access to unmissable exclusive content like this, as well as enhanced personalisation options. The good news is that it’s completely free and very simple to subscribe - click the button below to learn more.