What makes Sainsbury’s new mince format a ‘packaging fail’?
In April, we reported on the overwhelmingly negative consumer feedback to Sainsbury’s new vacuum packs for its beef mince range – which the retailer implemented in a bid to reduce its usage of plastic. In this article, Robert Lilienfeld, founder and executive director of sustainable packaging think tank SPRING, gives his views on why the solution is a ‘complete failure’.
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