What makes Sainsbury’s new mince format a ‘packaging fail’?

11826_vacuumpackedmince3pixlr_555611

In April, we reported on the overwhelmingly negative consumer feedback to Sainsbury’s new vacuum packs for its beef mince range – which the retailer implemented in a bid to reduce its usage of plastic. In this article, Robert Lilienfeld, founder and executive director of sustainable packaging think tank SPRING, gives his views on why the solution is a ‘complete failure’.

 ALREADY A REGISTERED USER? SIGN IN now

Subscribe (for free) to read this article

Want to keep reading? This article is exclusive to Packaging Europe subscribers – and the good news is, subscribing is completely free. As a subscriber, you’ll get instant access to in-depth insights like this, plus tailored content and updates based on your interests