McKinsey and NielsenIQ reveal broad correlation between on-pack sustainability claims and consumer spending


McKinsey and NielsenIQ have undertaken a joint study examining the relationship between ESG-related claims made on product packaging and consumer spending habits in a bid to identify the ways in which companies can balance sustainability-minded progress with commercial success – revealing that multiple claims can encourage uptake in sales.



Subscribe (for free) to read this article

In order to read this article, you must be a Packaging Europe subscriber. By becoming a subscriber, you get access to unmissable exclusive content like this, as well as enhanced personalisation options. The good news is that it’s completely free and very simple to subscribe - click the button below to learn more.