McKinsey on how packaging can help the industry, consumers—and the environment

McKinsey believes that “skinny design”—using less materials in packaging, choosing different materials, or rethinking the package shape—is a rare case of a win-win-win practice with benefits for business, the environment, and the consumer. In this article, three experts from McKinsey – partners Dave Fedewa and Benedict Sheppard, and design director Lea Kobeli – tell us more.