Ardagh Group has worked closely with fritz-kola to produce a new long-neck 200ml flint bottle for its cola brand, created for the hospitality industry.

Founded by two friends in Hamburg in 2003, fritz-kola was created with the aim of delivering a range of premium quality, great-tasting drinks in the most sustainable and responsible way.

The new bottle has been designed to reflect the brand’s values, and Ardagh worked with a design agency to bring its creativity to life with unique design features. These include embossing the message: ‘den wachen gehört die welt’ - ‘The world belongs to the awake’, referring to waking people up to making positive change in the world.

The wording is embossed in reverse on the bottom of the bottle, which is then mirrored and revealed through the top of the empty bottle once the drink has been finished.

The bottle is designed to be returned and refilled up to 20 times, before being recycled. Mirco Wolf Wiegert, founder and CEO of fritz-kola, explains: "In times of climate and resource protection, reusable glass is a priority for the people behind fritz-kola. Our new bottle will be more beautiful with every use in the next few years. Friction rings and scratches will tell the stories of every bottle that avoids disposal by being reused."

As a beverage manufacturer, fritz-kola takes care to work with regional suppliers and bottlers in the hopes of keeping its environmental footprint as small as possible. The company says that it is constantly developing ideas for re-using its bottles after drinking, as well as encouraging consumers to return them for refill.