Spanish fashion retailer Alvaro Moreno has partnered with converter Innovaciones Subbética and packaging producer Mondi to switch from plastic to paper alternatives for its shopping, online delivery and gift bags.

The companies project that the new bags, which are made from Mondi’s Advantage and EcoVantage product ranges, will reduce Alvaro Moreno’s plastic consumption by almost 90 tonnes per year

EcoVantage is Mondi’s newest paper range created with fresh pulp and recycled fibres, providing a high-quality printing surface to feature the brand’s distinct white logo and promote the sustainability benefits for its customers. In the past, the retailer has used more than 3.7 million plastic bags and containers per year.

Alvaro Moreno, founder of the company, says: “As a business, we are committed to reducing our environmental footprint; creating a line of eco-life garments, engaging in plastic clean-up projects in the local area and looking at carrier bags made from natural, renewable and recyclable materials.

“Mondi’s papers helped us to continue this approach while increasing the quality standards required in our packaging. As a "company with soul”, we want to meet our consumers’ sustainability goals and since introducing this new packaging range we have already had excellent customer feedback."

Paulus Goess, sales director for speciality kraft paper at Mondi, adds: “Our EcoVantage paper supports Alvaro Moreno’s sustainability aims, thanks to its recycled content and recyclability, and the bags are strong and appealing for customers who are looking for the best shopping experience, both online and in-store.”

Mondi worked closely with Alvaro Moreno and converter Innovaciones Subbética with the aim of ensuring that the paper would provide the best possible results. Manuel Molina, commercial director for Innovaciones Subbética concludes: “The goal is to eliminate the use of materials that have a negative ecological impact. This may be challenging to start up from a logistical point of view at first, however we firmly believe in the medium- and long-term benefits. This step was a very easy one to make, thanks to Mondi’s methods.”