Airnov has made two new additions to its Aroma-Can range, a family of containers which are injection moulded with scented polymer resins that release over time.
The company argues that some nutraceuticals, such as fish oil tablets and valerian root, have inherently off-putting odours that discourage customers from taking the product as prescribed or from re-purchasing.
Designed to drop into packaging, Aroma-Cans emit a pleasant aroma made to mask unwanted odours that are found in some herbal and nutraceutical products.
They are also used with the aim of enhancing the customer experience and brand appeal by adding an associated aroma to vitamins, probiotics, and other dietary supplements.
Nicolas Martinez, global product manager at Airnov, comments: “What started as a niche product has exploded thanks to nutraceutical brand owners responding to consumers focusing more on their health and our ability to deliver new, tailored scents to the market in an easily automatable package.”
Martinez continues: “Some herbal supplements work great but just plain smell bad! With many studies showing that the sense of smell is most closely linked with memory, we want our clients’ customers to recall fresh-cut strawberries, not sardines, when it’s time to take another dose.”
In terms of geometry, the Aroma-Can is the same shape and size as Airnov’s standardized 1-gram desiccant canisters, making the product automatable and compatible with canister insertion equipment that is readily available on the market.
The new flavours, strawberry and mint, join the existing core range of orange, lemon and vanilla, with Airnov also able to create new, custom scents to meet specific customer applications.
Aroma-Can is US FDA compliant for use in nutraceutical and food applications.