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We see packaging as a major factor in the consumer experience as well. JD has a large luxury goods business. Alongside our luxury white glove delivery services, specialised packaging plays a major role in the way customers interact with brands.

Going forward, as we undergo the process of developing automation, packaging will also be important for JD’s traceability programs. Incorporating RFID and other technologies into packaging will help us expand our blockchain program for visibility in production and logistics. It will also play a role in enabling new forms of picking by helping our robots recognise unique products, and to handle them with the appropriate care.