“We want to bring pleasure to everyone who is interested in sport,” executive director Aleksandr Remeta told the website unipack.ru. “This new product is an original and tasty souvenir which might prove indispensable while watching the match.”
At this year’s Wimbledon tennis tournament Evian is partnering with Reward4Waste on a project that incentivises recycling via a novel consumer reward scheme.
Molson Coors has launched limited-edition packs featuring labels that change colour according to the temperature of the drink.
Mondi has worked with Kao’s hair cosmetic brand Goldwell on a lightweight, mono-material stand-up pouch that reportedly offers an 80% reduction in plastic compared to the previous rigid packaging solution.
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