Smurfit Kappa has recently launched a new stand-up pouch for olive oil.  Part of its Pouch-Up® portfolio, the new pouch is available as a 1.5L unit, and weighs 17 times less than its glass counterpart. 

This weight reduction, along with the pouch’s space-saving format, is not only more cost-efficient for the customer, but also leads to a significant reduction in the use of plastic and in CO2 emissions during transport, the company says. It also works with both automatic and semi-automatic filling machines. 

The design of the pouch allows for custom labels to be added within the free space to provide an eye-catching design for the product and increase brand recognition.  The freestanding flexible packaging has been increasingly popular amongst consumers due to its ease of use and longer shelf-life. 

Smurfit Kappa Bag-in-Box®’s priority is minimising its impact on the environment throughout every aspect of its operations: from supply to manufacturing to distribution to recycling.