About the webinar
The confectionery market is undergoing a significant transformation as brands shift toward more sustainable packaging solutions. With increasing regulatory pressures such as the EU Single-Use Plastics Directive (SUPD) and Packaging & Packaging Waste Regulation (PPWR), along with growing consumer demand for eco-friendly products, paper-based packaging is becoming a leading alternative to traditional plastics.
In this webinar, we will explore the concept of paperization in confectionery packaging — the shift from plastic to paper materials designed to meet strict performance, sustainability, and regulatory requirements.
You will discover how Ahlstrom, a global leader in specialty papers, develops recyclable solutions that combine barrier protection with reliable runnability on packaging lines.
Our experts will guide you through the technical challenges specific to confectionery packaging: protecting product freshness and appeal while ensuring recyclability and compliance with evolving legislation.
We will also show how our innovations — from today’s trusted grades to tomorrow’s breakthrough solutions — support confectionary brands in reducing plastic use, securing cost efficiency, and enhancing consumer trust.
Whether you are a packaging professional, brand manager, or sustainability leader, this webinar will give you practical insights into accelerating your packaging transformation journey.
Can paper truly replace plastic in confectionary packaging without compromise? Join us to find out.
Learning Objectives
- Understand the drivers of paperization in the confectionary sector, including sustainability goals, consumer expectations, and upcoming EU regulations like SUPD and PPWR.
- Explore the technical requirements for paper packaging in confectionary: reliable runnability on packaging lines, barrier performance and product protection.
- Discover Ahlstrom’s portfolio for the confectionary sector — from today’s proven solutions to tomorrow’s innovations in sustainable paper packaging.
Rafael Yamamoto
Head of Innovation, Global Food Packaging
Ahlstrom
Rafael Yamamoto leads Global Food Innovation & R&D at Ahlstrom. With a focus on paper-based packaging solutions, Rafael drives the development of high-performance, recyclable, and PFAS-free materials for the food industry. He collaborates closely with converters and brand owners to co-create packaging that meets both functional and environmental goals.
Raffaella Premonte
Channel Manager - Business Development Food Packaging
Ahlstrom
Raffaella Premonte leads Food & Beverage Packaging Development at Ahlstrom, driving innovation and sustainability in fiber-based solutions. With over 20 years’ experience, including Global Product Management at Tetra Pak, she partners with global brands to create recyclable, high-performance packaging. MBA-trained and passionate about shaping the future of FMCG through smarter, greener solutions.
Natasha Chorlton
Head of Product Sustainability
Ahlstrom
Natasha Chorlton is Head of Product Sustainability at Ahlstrom, where she leads efforts to advance sustainable fiber solutions through product design, regulatory insight, and recycling optimization. With a background in environmental science and packaging recyclability, Natasha bridges the gap between technical innovation and green claims compliance. An advocate for circular thinking, she collaborates with cross-functional teams and external partners to embed sustainability across the value chain.
Elisabeth Skoda
Editor at Large
Packaging Europe
Coming from a background of translation and online news editing, Elisabeth has been with Packaging Europe since 2006, and in this time has developed a broad understanding of the packaging industry and an appreciation of the numerous innovations and developments that have come up over the years. An experienced multilingual journalist, editor and podcast host, Elisabeth has a keen interest in packaging functionality and the consumer experience.
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