Overview
Environmental claims are under growing regulatory scrutiny. Statements about recyclability, carbon footprint, circularity, and sustainability must now meet strict legal and evidence-based standards. Across the plastics value chain, unclear or unsubstantiated claims can create legal, commercial, and reputational risk. In this webinar, specialists from Polychim, a polypropylene producer supplying plastic packaging converters, will explain what the latest rules on greenwashing and environmental marketing mean in practice.
This session will cover:
- Current regulatory landscape and how authorities define misleading or non-compliant green claims.
- Through practical examples, attendees will see why common terms such as “recyclable,” “circular,” or “eco-friendly” can be problematic without the right conditions and proof.
- Speakers will focus on implications for polypropylene and plastic packaging, clarifying how responsibilities are shared along the value chain.
- The importance of robust data, testing, and substantiation will be highlighted, along with how suppliers can support converters with transparent information.
- Participants will gain practical guidance to use precise, defensible language, align technical and marketing teams, and communicate environmental performance with greater confidence and compliance.
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