Pregis LLC is introducing Inspyre, a protective packaging brand with a spectrum of colour possibilities to help enhance the customer experience and also provide visual support for cause marketing and/or charitable campaigns.
“As e-commerce continues to grow, brands have less opportunity to physically connect with their customers, oftentimes making the first connection when the product is delivered. In most cases, that product is wrapped with packaging that’s clear or neutral, offering the protection needed, but not really enhancing the unboxing experience,” explained Clint Smith, product manager, Pregis. “Inspyre changes that by using colour to heighten the connection between the brand and the consumer.”
The first product Pregis is offering under the Inspyre brand is its 12-inch wide, low-density polyethylene hybrid cushioning (HC) packaging film. The initial stock colour offering will be water blue. A wide array of custom colours will also be possible.
“For many of us, opening a delivered package evokes the same kind of excitement that used to only happen when opening a gift. It’s why so many people capture their unboxing experiences and share them on social media. Adding more colour to the mix is just one more way for brand owners to delight and connect with their customers,” said Smith. “We also see curated color options as a way for companies to signal their participation in ‘cause’ marketing campaigns and other promotions.”
The Inspyre brand will also have a charitable component. Pregis will be donating a portion of its water blue stock product sales to an organization it supports.
Hybrid cushioning features multiple air chambers in a proprietary square pattern that provides superior, high-pressure cushioning and a premium aesthetic preferred by consumers. Flat, perforated rollstock is mounted onto Pregis’ AirSpeed® HC Versa™ system, which creates the rows of small air-filled pockets as the air is transferred between the individual chambers. HC is ideal for cushioning, blocking/bracing and wrapping.