The brand owner’s packaging perspective - KIND

KIND, part of the Mars family, has announced that it is utilising materials sourced from advanced recycling to package its snack bars, aiming to reduce the amount of virgin plastics in its packaging portfolio. 
Elisabeth Skoda speaks to Liz Jacobsen, who is global technical sustainability director at KIND to discuss how the development of the material, the challenges and opportunities around creating recyclable packaging from recycled materials, and KIND’s wider sustainability strategies.