“Smart Ripe is the first technology that can monitor – in real-time and in a non-invasive way – the freshness and ripeness of a fresh product,” commented Luigi Garavaglia, R&D Manager at ILIP. “With this innovation, we are paving the way to numerous applications that will improve handling of fruit and vegetables at the point of sale and the consumer purchase experience.”

“Smart Ripe is an innovation that we are very proud of because it is a step towards packaging that not only offers protection and conservation, but also a value creation factor for the supply chain,” explains Roberto Zanichelli, Business Development and Marketing Director at ILIP. “At a time in which plastic packaging is facing criticism, we are proposing a vision in which packaging sustainability also involves advanced features that create value and improve supply chain management.”

To understand the potential of the Smart Ripe project and the degree of market interest in its applications, ILIP has entrusted a fact-finding study to the University of Parma’s RetailLab research team, led by Prof. Guido Cristini. The study involved both large-scale retailers, through interviews, and consumers, through specific focus groups, and was presented during the ILIP workshop by Cristini and Prof. Silvia Bellini, professor of Retail and Channel Management at RetailLab.