Packaging Innovations and Luxury Packaging London, which returns to London Olympia on 12 & 13 September 2018, has unveiled a brand new partnership for 2018 with ADF.

With successful shows already in New York, Shanghai and Paris, ADF is a leading event dedicated specifically to the aerosol, dispensing, perfume and cosmetic packaging community. The partnership with Packaging Innovations London will see the introduction of a dedicated ‘ADF Zone’ on the show floor, which will welcome a selection leading suppliers. ADF will also curate a series of seminars along with sister event PCD helping to further develop Packaging Innovation London’s offering for the cosmetic industry.

James Drake-Brockman, Divisional Director of Easyfairs’ Packaging Portfolio comments on the partnership; “The aerosol and dispensing market is growing rapidly, with the personal care sector now accounting for an incredible 72% of the UK packaging market. As the fourth largest market for aerosols in the world, and with UK sales mounting to over £155m in 2016 alone, there are an increasing number of opportunities up for grabs. With this in mind, we wanted to deepen our connections and content within the sector, offering our suppliers and visitors working within the industry even more reasons to be at our London show. In ADF, we feel that we have the perfect partner on board.”

With a number of exciting suppliers already signed up to exhibit as part of the ADF Zone and plenty of innovation on show for the cosmetics industry, momentum is starting to build. Veronika Ponížilová, Sales Office Manager and Senior KAM at Moravia Cans is just one of the major names excited about the new partnership, commenting: “We have been manufacturing aerosol aluminium cans for almost 30 years and have been attending the ADF events in both Paris and New York for years.

“We were pleased to hear the news that Packaging Innovations London would be partnering with ADF for the first time in 2018, so booking a stand at the show was a really easy decision for us. The UK is one of Moravia Cans’ most important markets and we are confident that the show will provide us with a fantastic opportunity to connect with both current and future customers for the UK and Europe.”

Last year’s Packaging Innovations London event saw some of the world’s biggest cosmetic brands in attendance, including Benefit, Unilever, Boots, Chanel, Johnson&Johnson, P&G and Superdrug, making the collaboration with ADF event more complementary.