A Christmassy theme for for this week's video roundup, with a look at a festive beer can, a whisky advent calendar and chocolate Santa Claus wrapping.
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ArticlePepsi to commemorate upcoming anniversary with new on-pack logo and branding
To celebrate its 125th anniversary, Pepsi will update its logo across its packaging and other physical and digital touchpoints for the first time in 14 years – intending to pay homage to the brand’s history while anticipating its future.
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Nestlé updates Nesquik’s packaging and mascot in pursuit of a modern, digital rebrand
Nesquik is reimagining the role of its mascot in a partnership with FutureBrand to modernise its brand identity, aiming for relevance in the digital age and growth into new audience segments.
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The pack is back
In times of economic uncertainty, how do consumer and brand owner perceptions of packaging change? Christopher Schilperoort, MD at brand and packaging design agency bluemarlin, says that in tough times, packaging has an even bigger job to do.
