UPM Raflatac 27.03.24

UPM Raflatac has received RecyClass recognition for PE films with its multipurpose UV acrylic adhesive technology, reportedly the first pressure sensitive laminate producer to receive technology approval in this category.

The recognition expands UPM Raflatac’s portfolio of RecyClass-approved PE (polyethylene) label materials. These materials are recognized to be recycling compatible with coloured and natural PE flexible films. 

The company says today’s consumers and brand owners demand product solutions where sustainability aspects, including packaging recyclability, are carefully considered. UPM Raflatac aims to cater to the growing market demands with its labelling solutions for fast-moving consumer goods (FMCG) products, which are designed to support recycling compatibility. 

“We are working towards a more sustainable and circular future,” says Katja Kivelä, business director of Food and HPC, Films & Specials SBU EMEIA at UPM Raflatac. “One big part of this is making plastic packaging recyclable.  

“Labels not only serve as a carrier of information on flexible packages and packaging films, but also offer a functional purpose, as closure systems for example. We are proud to be the first ever self-adhesive label company to provide RecyClass approved recycling compatible labelling solutions for PE flexible packaging.”  

RecyClass is an initiative driven by the interest of brands, retailers, converters, raw material producers and recyclers to advance the recyclability of plastic packaging and improve recyclability and recyclate quality. With its scientific approach, RecyClass evaluates the recyclability of plastic packaging by developing methodologies and guidelines necessary to assess the recyclability of a package. 

Specific label materials and conditions of the approval can be found in the RecyClass Technology Approval Letter

Earlier this year, UPM Raflatac reported that it had met its responsible sourcing target six years ahead of time, with all the papers it sources now certified under a credible third-party forest certification scheme. The company aims to help its customers meet responsible sourcing targets by ensuring all the paper it provides has received FSC (FSC C012530), PEFC (PEFC/02-31-196), or PEFC-endorsed forest certification. 

In similar news, Berry Global released an upgraded version of its Omni Xtra polyethylene cling film for fresh food products, intended as a certified recyclable alternative to traditional PVC solutions. The updated film maintains strength and puncture resistance while its mechanical properties have been improved to allow production of a thinner overall film than PVC versions. 

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