Longstanding AIPIA member Sealed Air has launched its digital packaging brand, prismiq, which has a portfolio of solutions for design services, digital printing and smart packaging.

The new brand offers three solution categories:

Smart Packaging: prismiq eliminates waste and excess packaging while enhancing products and customer engagement. Sealed Air’s end-to-end cloud-based platform generates package-specific digital IDs that collect and manage data along the value chain.

Design Services: designs packaging made to be connected for brand owners. The team of nearly 200 design specialists work with customers around the world to create custom graphics, design new concepts, and conduct performance testing.

Digital Printing: systems can run multiple designs on a single order, print serialised/digitised codes and images that are package-specific and allow customers to have flexible order quantities, as well as faster turnaround times.

“With your smartphone, prismiq will allow you to see inside the package. Through the Sealed Air Mark, multiple data signatures can be transmitted to your phone, such as QR, bar codes, RFID, recycling codes, date and time stamps, so enhancing the human experience,” explained Sergio Pupkin, chief growth and strategy officer at Sealed Air.

The company has invested approximately $100 million in digital transformation, including its most recent development – the prismiq 5540, which the company said is “the world’s largest, fastest, flexible digital printing system”.

“The future of digital packaging and graphics is here, and prismiq, powered by our digital printing technology is creating value for customers, enabling touchless automation both in our facilities and our customers’ operations, and making sustainability for packaging real,” said Ted Doheny, president and CEO of Sealed Air.

“prismiq offers a one-stop, integrated approach to make packaging brilliant. We are embedding digital printing capabilities within our manufacturing operations, our customers’ operations and bringing packaging to life in consumers’ homes,” said Carrie Giaimo, executive director of smart packaging and design at Sealed Air.

The company says the new system is capable of wide web, high-speed, full-colour (including metallics and invisible ink), and double-sided digital printing on flexible and shrinkable materials.

This article was created in collaboration with AIPIA (the Active and Intelligent Packaging Industry Association). Packaging Europe and AIPIA are joining forces to bring news and commentary about the active and intelligent packaging landscape to a larger audience. To learn more about this partnership, click here.