Nissin Foods USA is replacing the polystyrene cups for its Cup Noodles brand with a microwaveable paper alternative, aiming to enhance convenience, lower CO2 emissions, and eliminate plastics from the product line.
Set to be applied to all flavours of Cup Noodles from early 2024, the cup will contain 40% recycled fibre and feature a sleeve made of 100% recycled paper. It is apparently polystyrene-free and will no longer call for a plastic wrap – a move set to remove all plastic from the product line.
The new packaging will align with Nissin Foods’ EARTH FOOD CHALLENGE 2030 environmental strategy, in which the company seeks to minimize its CO2 emissions by 30% by 2030 and achieve carbon neutrality by 2050.
Furthermore, the cup’s new design will be microwaveable, reducing preparation time to two minutes and fifteen seconds and negating the need for boiling water to cook.
“Since its invention more than 50 years ago, Cup Noodles has become a cultural mainstay and a staple in households around the world,” said Michael Price, president and CEO of Nissin Foods USA. “And while Cup Noodles will continue to have that same satisfying taste and iconic look, we continue to find ways to evolve the brand to support the current needs of our consumers, the environment and the world.
“This updated packaging and the new paper cup marks an important milestone for Cup Noodles and a key step in our environmental commitment.”
In the hopes of eliminating 4,000 tonnes of virgin plastic every year, Unilever’s instant noodle brand, Pot Noodle, has trialled an FSC-certified paper pot.
If you liked this article, you might also enjoy:
The L’Oréal approach to packaging sustainability
What steps is Apple taking to make its packaging more sustainable?
How did Brazil achieve its 100% aluminium can recycling rate – and can it be replicated in the EU?
Experts have their say on the EU’s Packaging and Packaging Waste Directive revisions
Also, if you’re interested in packaging sustainability, you will want to attend our Sustainable Packaging Summit in Amsterdam on 14-15 November. The Summit brings together leaders and pioneers from across the industry to align strategically, learn, network, and create a critical mass to accelerate change. You can learn more by clicking here, and you can buy a ticket to attend here.
No comments yet