Related articles
ArticleNew Brand Integrity solution combines Digimarc and EVRYTHNG technologies
Digimarc Corporation, a leading AIPIA member which created Digimarc watermarks, next-generation digital identification and detection-based solutions, recently announced the launch of its Digimarc® Brand Integrity digital solution, which gives brands and their customers more sophisticated and flexible ways to verify the authenticity of products, it says.
- Article
A spoonful of sprinkles helps the (real) medicine go down
Counterfeit or substandard medicines adversely affect the health of millions of people and cost an estimated $200 billion annually. Their burden is greatest in developing countries, where the World Health Organization estimates that one in ten medical products are fake.
- Article
Thumbs up for QR codes on dairy and pharmaceutical products to cut waste
The ‘use-by’ and ‘best-by’ dates printed on milk containers may soon become a thing of the past, giving way to more accurate and informative QR codes, says a report published recently by Cornell University in the USA.
