All Mars Wrigley articles
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ArticleMars Bar, Snickers and Milky Way transition to recyclable paper-based wrappers in Australia
Mars Wrigley has announced plans to transition a large part of its chocolate bar portfolio in Australia to a new paper-based packaging format that can be recycled via traditional kerbside recycling.
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ArticleOlyns collaborates with Mars Wrigley to develop ‘slot machine’ recycling reward system
Olyns is collaborating with Mars Wrigley to launch the Sweet Rewards Challenge – an approach that rewards consumers for recycling plastic candy and gum containers by gamifiying the process.
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ArticleMars Wrigley pilots ‘Bean Board’ in innovation trial with Tesco
Mars Wrigley UK has today announced a trial in Tesco stores to pilot a new material made from cocoa bean shells for promotional displays – a global first for the confectionery category.
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ArticleConfectionery in paper – more than a gimmick?
In recent weeks and months, we have seen a flurry of announcements of confectionery brands moving some of their packaging from plastics to paper. What were the challenges that had to be overcome, and how scalable is paper as a packaging solution?
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ArticleNaturally done: A deep dive into biobased packaging innovations for 2021
The Global Packaging Trends Compendium 2021 by ThePackHub details more than 550 packaging innovations and is grouped into nine trend sections. The first to be tackled in the report is ‘Naturally Done’.
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ArticleMars Wrigley turns to Danimer Scientific for biodegradable packaging
Mars Wrigley and Danimer Scientific have announced a new two-year partnership to develop home compostable flexible and rigid packaging for some of the brand’s biggest sellers – including Skittles.
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Article‘Our struggle is our strength’: A closer look at KIDV’s Community of Practice
We talked to the CoP to learn more about the current state of circularity in flexibles, the challenges the industry faces, and the actions it can take to meet these challenges.
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ArticleMars Wrigley UK announces significant packaging reduction
Mars Wrigley UK has announced a reduction in packaging for some of its most recognisable brands, including Galaxy, Starburst, Skittles, Revels and M&M’s.
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ArticleE-PACK Europe 2020 focuses on innovation and sustainability across the value chain
Smithers has recently unveiled the programme for the upcoming E-PACK Europe conference, taking place in Amsterdam from 21-23 April 2020.
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ArticleMars Wrigley: Insights into FMCG brand-building
How does an FMCG giant like Mars bring its brands to life for consumers? How does it respond to the challenge of tapping into the growing online market?
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ArticleE-Pack Europe: The challenges and opportunities of e-commerce
How can e-commerce consumer trends boost the adoption of smart and intelligent packaging? How can we make sustainability the core of packaging design? What are the implications for packaging in an omnichannel world?