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The Le BECK’S cans have a luxurious brushed aluminium finish with precision laser and analogue engravings marking the historic label design. The seamless shape is a first in beer packaging around the world.

Le BECK’S is designed to take canned beer to places it has never been before, such as art galleries, classical concerts, and exclusive private and public events. The special edition cans were trialled earlier this year, with limited volumes of carefully crafted pieces at exclusive events. Due to the overwhelming response, Beck’s is considering mass-producing Le BECK’S for the worldwide beer market.