Yoplait has redesigned its Frubes packaging with a new Easy to Open format aiming for less mess.

The Easy to Open design is equipped with a pre-cut flap which requires less force to open, enabling children to eat without help.

Rosanne McDonnell, brand manager for Yoplait Kids said: “At Yoplait, making our packaging easy to open is just as important as the taste of our yogurt, and we’re always looking for ways to make our product more convenient for children and parents.”