All Featured Stories articles
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ArticleRoyal Unibrew and Faerch’s recyclable cups achieve 97% return rate at Danish festival
Royal Unibrew and Faerch have collaborated on cups made from recycled PET, processed back into food-grade material after use and said to have achieved a 97% return rate at Smukfest 2025 in Denmark.
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ArticleEurostat data reveals over 79 million tonnes of packaging waste generated in EU
Eurostat has published data revealing that 79.7 million tonnes of packaging waste were generated in the EU in 2023, equivalent to 177.8 kg per inhabitant. While this is a reduction of 8.7 kg per capita compared with 2022, the figure remains 21.2 kg higher than in 2013.
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ArticleReusable cups at large venues claim to avoid 20 million single-use plastics
Reusable packaging provider r.World claims its reverse logistics and sanitizing solutions have kept 20 million single-use cups and foodware items out of landfills and avoided the production of over 110 tons of plastics.
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ArticlePushing what’s possible in mechanical recycling: A conversation with P&G’s Lee Ellen Drechsler
At K 2025, P&G unveiled an innovation in mechanical recycling developed in collaboration with Lindner - Flexloop. The new process uses a solvent-based extraction process to remove impurities, odours, adhesives and printing inks from used plastic packs. Packaging Europe’s Elisabeth Skoda sat down with Lee Ellen Drechsler, Senior Vice President for Research and Development at P&G to discuss the recent launch, developments in mechanical recycling especially in the area of flexibles and the company’s sustainability pledges.
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ArticleAmcor launches new APET-based thermoformed trays and rollstock
Amcor has announced the launch of AmSecure thermoformed trays and rollstock, a new part of its HealthCare portfolio.
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ArticlePathways to lower emissions and full circularity in aluminium packaging
At drinktec 2025, Ball showcased circular aluminium packaging solutions from cans to bottles as well as focusing on consumer experience, design and personalization. At the event, Elisabeth Skoda spoke to Dr Mandy Glew, President, Beverage Packaging EMEA, discussing carbon emissions, sourcing, circularity, regulation, innovation perspectives for packaging and more.
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ArticleRecyclable label, sleeve, pouch and lid portfolio for dairy packs revealed
CCL Label has unveiled a portfolio of labels, sleeves, pouches, and lids for dairy packaging, collectively designed for existing recycling streams with the aim of Packaging and Packaging Waste Regulation (PPWR) compliance.
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ArticlePapkot claims to cut fibre costs by 20% with new processing aids
Papkot has unveiled its new Papkot PA category of mineral-based Processing Aids, said to enable up to 20% reduction in material usage while achieving performance equivalent to traditional fibre-based containers.
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ArticleDS Smith and Queen Flowers utilize fibre-based packaging for retail outlet bouquets
DS Smith and Queen Flowers have collaborated to create a recyclable bouquet box to sit alongside the brand’s traditional packaging in retail stores and outlets.
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ArticleMondi develops lightweight banana box through value chain collaboration
Mondi has developed an innovative banana box packaging solution that it says is 10% lighter than a previous solution, while being made with roughly 40% recycled fibre.
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ArticleAmcor provides mono-polypropylene refill stick for Cut By Fred’s shampoo
Cut By Fred’s Detox Stick Shampoo is now packaged in Amcor’s refillable, mono-polypropylene Exclusive stick; the partners aim for a straightforward, hygienic, and mess-free refill process, as well as recyclability at end-of-life.
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ArticleThe Microsoft approach to packaging accessibility
As Senior Creative Director of Packaging Design and Content Development at Microsoft, Marshall has spent decades shaping how one of the world’s most influential brands thinks about packaging: not merely as a container, but as an extension of empathy, understanding, and access.
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ArticleThe problem with Extended Producer Responsibility
More than a decade into Extended Producer Responsibility implementation across Canadian provinces, program costs have ballooned, while recycling rates have flatlined or even declined. Why has this happened, and what lessons can European countries learn as they look to implement their own PPWR-mandated EPR schemes?
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ArticleRethinking the consumer: The rise of solo living
As an industry, we pride ourselves on anticipating consumer needs. We have repeatedly and successfully innovated around safety, light-weighting, and recyclability. But there is one important societal shift that remains underexplored: the rise of solo living. Dr. Igor Popovic, Managing Director Packaging Solutions at Van De Velde Packaging, takes a closer look.
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ArticleWRAP reveals UK Packaging Pact to drive systems, investments and data
WRAP has announced the UK Packaging Pact, a ten-year agreement seeking to avoid virgin materials, boost recyclability and recycled content, upscale reuse and refill, improve traceability, and more.
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ArticleAmcor and Woolworths partner on bread bags made from 30% recycled plastic
Woolworths has stated it expects to save approximately 50,000 kilograms of virgin plastic each year through its new own brand bread bags, manufactured by Amcor and made from 30% recycled plastic.
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ArticleAmcor’s recyclable, lightweight flip-top closure applied to Kotlin ketchup
Kotlin is using Amcor’s lightweight, easy-to-open Sava Flip Top closure to package its ketchup range – targeting material reduction, effective dispensing, and full recyclability.
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PodcastEU policy and its impact on the container glass industry, with Vanessa Chesnot
Europe’s container glass industry is actively working towards the goal of achieving net zero emissions by 2050 – but how is policy supporting this goal? We spoke to Vanessa Chesnot, Head of Public Affairs and Product Policy at FEVE, to explore this question ahead of the dedicated session on Metals & Glass at the 2025 Sustainable Packaging Summit.
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ArticleReusable packaging industry rallies behind unified reuse symbol in Europe
Reusable Packaging Europe and the New European Reuse Alliance have led a joint industry statement calling for the European Union to introduce a ‘clear and enforceable’ symbol for consumer-facing reusable packaging, yet allow exemptions for individual assets in B2B operations.
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ArticleBorealis’ compounding line for recyclate-based polyolefins opens its doors
Borealis has revealed that its new, Beringen-based compounding line for recyclate-based polyolefins is now fully operational, allowing customers to co-develop and test the use of recycled plastics in their operations.