Clarke Rubicon, part of the Pollard Boxes group, has designed and produced a bespoke presentation pack for leading cosmetics company Charlotte Tilbury Beauty Ltd for the launch of its latest perfume.
The high quality box was created to introduce the new fragrance to the company’s key targets of retail buyers, specifiers and influencers. As such, it needed to reflect the perfume’s premium positioning and showcase the attractive bottle design to its best advantage, while also containing relevant brand information and providing effective protection for the product in transit.
The resulting metal-hinged rigid box features a leather-effect paper with intricate three-colour foil blocking. To further enhance its prestige appearance and feel, the lid also incorporates a thin foam pad, layered between the paper and cardboard. A bright silver finish on the inside is intricately foil blocked in two colours, while the bottle itself sits inside a high density foam fitment that features a suede effect, both of which generate a sense of excitement on opening and maintain the luxury image.
A great deal of consideration was given to maximising protection for the bottle. High density foam was considered the best option and water jet cutting was employed in order to ensure complete accuracy so that the bottle fits tightly and securely within the box.
Careful selection of materials was required so that the paper for the lid would accept the intricate foil blocking and adhere to the cardboard without stretching when wrapped over the foam pad. Clarke Rubicon also carried out in-depth testing of the suede effect finish for the high density foam to ensure this would withstand the cutting process.