Solucan has partnered with microbreweries in an effort to emphasise solidarity and locally sourced products in a time of crisis through the use of augmented reality.
With the support of Zappar, an augmented reality platform and creative studio, and James Forest, a musician, Solucan will be launching the “Zappar Scan” #cavabienaller (#thingswillgetbetter) initiative. Canned editions from participating microbreweries will feature the #cavabienaller rainbow logo, where an interactive WebAR experience activates upon the scanning of a QR code.
According to the company, this initiative aims to add a splash of colour onto the grey canvas that this period of confinement represents. When scanned, a face filter appears where clouds gather around the participant’s head, with rain and thunder. After a few seconds, the clouds dispel to reveal a rainbow shining over the user’s head, representing how the situation will improve. Once a photo is taken, it can then be shared across social media and with friends and family.
Ed Morris, VP of Strategic Partnerships in North America, comments: “It has been an honour to be a part of this fantastic campaign and to donate our resources, in the spirit of solidarity and togetherness, to help spread a little bit of hope and positivity during this difficult period globally.”
Solucan says that all of the participants, from the graphic artist to the programmers and the artisans, are participating in this project voluntarily, in the spirit of solidarity. The brand owners taking part are also reportedly donating a portion of the profits from the products they sell to charities.
