The concept of luxury packaging is being redefined. New generations of conscious consumers look for more than bling and demands now include trustworthiness, authenticity and sustainability. At Luxe Pack Monaco BillerudKorsnäs enters with a sustainability-focused message, “lightweighting” for premium brands to build a strong environmental profile.
Interest in packaging sustainability is on the rise. The talk among the 500 exhibitors competing for attention at Luxe Pack is about high value, premiumization, brand experience and packaging ability to reflect brands and products through design, material and creative, innovative solutions.
In the stand at Luxe Pack Monaco, the world’s leading trade show for luxury packaging, BillerudKorsnäs, enters with a sustainability-focused message – lightweighting – reduction of weight, use of raw materials and energy, cutting down on transport and warehousing, producing less waste, all in all contributes to smaller environmental impact, while customers and brands save cost.
“Lightweighting, as a result of our strong material, is one practical example of our sustainability ambitions. Another example is our team of experts in structural design, with the competence and capability to evaluate any existing packaging solution and offer an alternative that uses less material and weighs less. Last but not least, our products come from a renewable source. That is an appealing proposition to the luxury brands, given the high awareness levels of their customers” says Magnus Levinsson, Business Segment Director Cartonboard at BillerudKorsnäs.
BillerudKorsnäs is a regular exhibitor at Luxe Pack in Monaco, Shanghai and New York, showcasing inspiring packaging design based on their unique premium cartonboard whose combination of strength, formability and excellent printing properties matches the demand of luxury brands. The lightweighting opportunities add to the potential for premium brands to build a strong environmental profile.
Visit BillerudKorsnäs at Luxepack Monaco booth DC12
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