BillerudKorsnäs and AB Group Packaging have revealed a new reusable paper bag made from high stretch, tear-resistant FibreForm material.

“rPET, fabric or PP reusable bags have long been available for consumers but can now be replaced by a reusable bag made of FibreForm,” says Veronica Fylkner, sales manager of formable solutions at BillerudKorsnäs.

“FibreForm is one of the strongest kraft papers in the world. It’s been on the market for a while and we are still exploring its full potential. We see several new applications we can develop with FibreForm and we are eager to replace less sustainable materials and solutions. It is a journey that we are pleased to be on as we can help decrease the amount of plastics and aluminium in different applications on the market,” continues Fylkner.

According to the company, laboratory tests have shown that the reusable paper bag can be reused over and over again.

Fylkner says: “We tested one bag until breakdown, and it lasted 43 cycles - which is equivalent with 860 lifts and this with a high weight of 16 kg. We can really say that FibreForm is suitable for reuse in all types of weather.”

AB Group Packaging, that manufactures in Ireland, the UK and Spain, is offering the paper bag to several major supermarkets in the United Kingdom.

“We are really pleased to be working with BillerudKorsnäs - which we have done now for about 30 years. They are number one in all categories,” says Dermot Brady, founder and CEO at AB Group Packaging.

“Reduce, reuse, recycle – this is my vision of how the industry should operate in the future. We are responsible for every product we put on the market, all should be renewable. We want zero negative influence when producing and using our products and we are so pleased to be able to offer this product to the market,” concludes Brady.