Aluminium aerosol customers traditionally have shied away from photo-realistic packaging designs because the graphics do not translate well to conventional offset printing. To overcome this limitation, Ball Aerosol Packaging is launching the highly anticipated Eyeris®, a proprietary high-definition printing technique.

For customers craving detailed graphics to bring products to life, Eyeris® printing is the solution to providing photo-realistic quality can designs without digital printing. This ground-breaking HD imagery spans 360 degrees of the can, creating premium product differentiation that engages consumers and elevates brands.

As the personal care industry continues moving toward more natural products, Eyeris® provides customers with the opportunity for the packaging to reflect this shift. Detailed life-like imagery, such as leaves, flowers and landscapes, can be printed on cans, allowing brands to stand out in today’s competitive retail market.

Jason Galley, Director of Global Innovation & Business Development for Ball Aerosol Packaging, comments: “We know the market is clamoring for inventive solutions to create standout packaging. There is such buzz in the industry for digital printing, and Eyeris® provides the perfect alternative to achieve similar results on aerosol cans. This unique technology will transform our customers’ ability to harness the increasing power of imagery and story-telling, truly representing the next generation of aluminum aerosol printing.”

Eyeris® is available now across Europe, as well as in North America and India.