Avery Dennison has announced the launch of Sustainable ADvantage, a new flagship products and solutions portfolio that it hopes will set a benchmark for innovation and sustainability.

While many of the products and solutions within the portfolio have been readily available before now, the company says that by bringing them together it can help companies across global industries use fewer natural resources, cut carbon emissions, reduce waste, and build towards a low-carbon, circular economy.

According to Avery Dennison, the solutions within the range include adhesives that enable more plastic to be recycled, water-efficient digital printers, labels and tags made with 100% certified paper, industrial tapes to replace heavier fasteners, compostable paper packaging for shipping, digital ID technologies, and tools and services to empower companies to make their operations more sustainable.

“At Avery Dennison, sustainability is a core value. It is built into our product design, our operations and culture, and the decisions we make every day,” says Tina Hart, vice president for the company’s Global Strategic Innovation Platform.

“We innovate not only to reduce the environmental impact, but to go further and actually improve the planet and the industries we serve. We’re proud to do our part in helping the world move toward a regenerative future.”

Avery Dennison has specifically designed Sustainable ADvantage with the UN’s Sustainable Development Goals twelve and thirteen in mind.

At the same time, the company hopes that its product range will contribute directly to its 2030 goal to provide a portfolio of products and solutions that will satisfy the recycling, composting or reuse requirements of single-use consumer packaging and apparel and support its ambition to be net-zero on greenhouse gas emissions by 2050.