Anthem Worldwide, the global creative agency, has continued its partnership with pladis, to develop packaging designs for a new special edition variant for Flipz, the chocolate covered pretzel snack.

pladis UK&I has launched Flipz Unicornz, to address what it claims as a 'unicorn craze' in the UK. Launching to coincide with Asda’s ‘Unicorn Aisle,’ Flipz Unicornz follows the same recipe as the original milk and dark chocolate Flipz but with a twist designed to be Instagram-worthy.

James Milburn, Account Director at Anthem commented: “We’re really excited to launch Flipz Unicornz which are right on trend for all those completely under the spell of the unicorn craze. The Flipz brand is loved by snackers and we hope that our magical, rainbow hued limited-edition pack design will surprise and delight all consumers.”

Sarah Horowitz, New Ventures Business Unit Director at pladis UK&I added: “By tapping into consumers’ continuing craze for all things unicorn, the new limited edition Flipz Unicornz packs give us the opportunity to continue raising the brand’s profile in the UK. The standout pack design really brings the product to life, giving consumers the chance to bring a bit of the magic into their homes!”