At the 6th Alcohol Innovation Congress 2017, from the 5th to the 6th of December in London, everything will be focussed on the business of product innovation and development.
Zanders, a German producer of speciality papers and cartons for labels and packaging, is attending as a sponsor to serve the current market trends in creating a powerful POS impact: Manufacturers of spirits, wines and beers are increasingly investing in the presentation of their products – special bottle shapes; striking labels and embossed packaging refined by sophisticated foil finishing and chromatic lacquering are very much in demand.
From standard to high-end as well as specialized segments such as individual craft beers for example – Zanders will present its comprehensive range of label papers. Producers of exclusive spirits and champagnes in particular favour the cast-coated qualities of the premium Chromolux brand with its exceptionally smooth and high gloss surface proven in the fields of consumer captivation and superb design refinement.
The one-sided double-coated Zanlabel gloss label paper inspires with its smooth surface, excellent printability and striking levels of ink brilliance. The brewing industry in particular prefers to select this paper for lin embossing its labels. The pleasantly napped, uncoated Zanlabel touch label papers meanwhile, are especially desirable for environmentally-conscious producers of craft beers; single malt whiskies and artisan wines as well as for manufacturers who strive to convey natural beauty or exquisite craftsmanship at a touch and at a glance. For the outer packaging of beverage bottles, Zanders will showcase its manifold portfolio of peerless packaging carton board qualities.
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