Why mass balance matters…

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About the webinar

Educating industry on the importance of mass balance and the allocation models, understanding that without mass balance, circularity and a sustainable viable recycling systems for plastics simply will not happen.

Do you want recycled content in your food packaging – is this important?

Do you want to see alternative feedstocks in the process of creating plastics, thereby moving away from fossil and driving lower carbon emissions?

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Learning Objectives

Understand mass balance
Understand how this will enable to plastics industry to transition to a sustainable and circular industry
Understand the accounting methods involved

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Carolina

Carolina Gregorio

Director of Advocacy, Packaging and Specialty Plastics
Dow EMEA

Carolina Gregorio joined Dow in 2007 and since then has held several roles in the Packaging & Specialty Plastics business. Earlier this year, she assumed her current role as EMEA Regional Business Sustainability Director. Prior to that, she hold commercial and marketing roles, including global project leader for some Dow packaging innovation platform targeting value creation across markets and applications. She has elaborated the marketing strategy for Dow’s bio-based offering and has been leading its implementation globally. Carolina holds a degree in Chemical Engineering from Santiago de Compostela University in Spain and an Executive MBA from EAE Business School.

Peter

Peter Sandkuehler

Director of Sustainability, Packaging and Specialty Plastics
Dow EMEA

Peter Sandkuehler is Director of Sustainability EMEA for Dow’s Packaging and Specialty Plastics (PSP) business. He represents Dow in trade associations such as CPA and PlasticsEurope. Prior to his current role, Peter was a Fellow in Dow’s Technical Service and Development department establishing the Horgen Pack Studios with industrial-scale packaging equipment and engaging customers and value chain partners to collaborate with Dow beyond products on differentiated solutions. Peter is a sought after and recognized industry expert and has been frequently engaging with customers and brand owners in the design for future sustainable packaging globally. Peter holds a Ph.D. in Chemical Engineering from ETH Zürich, Switzerland and a M.S. in Chemical Engineering from the Technische Universität Clausthal in Germany.

Feliks

Feliks Bezati

Global Circular Packaging Director
Mars

Feliks is currently leading Mars global packaging sustainability strategy with a special focus on improving recycling of flexible packaging. He is passionate about circular economy and keen to develop systemic solutions to improve the recyclability of plastic and paper-based packaging. He has extensive experience in packaging design and recycling infrastructure and for more than 10 years he has been involved in various sustainability positions helping companies such as Renault, Tarkett and Danone to transition towards circular economy.

Lauren

Lauriane Veillard

Chemical Recycling and Plastic-to-Fuels Policy Officer
Zero Waste Europe

Lauriane works as Policy Officer on Chemical Recycling and Plastic-to-Fuel for the NGO Zero Waste Europe. She engages with European institutions to develop ambitious, human-, and environmentally-friendly legislation focusing on the chemical treatment of waste. She holds a Master’s in European studies with a specialisation on chemical legislation from the Sciences Po Rennes in France.

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