Event Overview
All plastics packaging on the EU market must be economically recyclable by 2030, and major brands and retailers are targeting packaging to be 100% recyclable by 2025. Complex, multi-material flexible packaging is recognized as being challenging to recycle and will have to be re-designed in order to be recyclable.
In this webinar you will learn about how Dow is working together with industry partners to accelerate design for recyclability in food and consumer packaging applications using common processing technologies (e.g. extrusion, orientation and thermoforming) whilst maintaining production efficiency at packaging lines and using less material. Recyclable packaging will continue to support lower EPR fees and is in line with CEFLEX activities. Get inspired through real-life examples, enabled by Dow’s Pack Studios.
Learn more about AGILITY™ CE our high performance mechanically recycled plastic waste resin for industrial packaging that can be incorporated up to 50% to help meet your public commitments to using recycled plastic in packaging.
Gain insights into how we are advancing in our feedstock (chemical) recycling plans to make circular polymers from plastic waste that are equivalent to virgin polymers and which will fulfil stringent food contact regulations.
Finally, you’ll hear from our experts on the benefits of our sustainably sourced, bio-based plastics which offer close to 60% reduction in CO2 footprint versus conventional fossil fuel plastics, require no extra land resources and are not in competition with food. You’ll also gain an understanding of the role of mass balance accounting.
Learning Objectives
- Design for recyclability – how we can maintain high packaging efficiency and consumer convenience of flexible packaging while designing it for recyclability
- Recycling – state-of-the-art mechanical and feedstock (chemical) recycling efforts of Dow with industry partners
- Recycled contents – viable routes to incorporate recycled plastic into non-food and industrial packaging applications
- Bio-based Plastics – learn about the benefits of our bio-based plastics offering and understand mass balance accounting
Meet your Speakers and Host
Marco ten Bruggencate
Commercial Vice President EMEA
Marco ten Bruggencate is the Commercial Vice President for Dow Packaging and Specialty Plastics EMEA, and is based in Horgen, Switzerland. Marco joined Dow in 2000 and held various commercial, strategic marketing and leadership roles for several Dow businesses incl. Building Solutions, Coatings, and Polyurethanes in EMEAI region before becoming the Global Business Director for Dow Building & Construction in 2014. Prior to his current role, he was the Global Strategy Director for the Polyurethanes portfolio until mid-2019. Marco earned his Master’s degree in Business Economics at the Vrije Universiteit, Amsterdam.
Romain Cazenave
Group Marketing Director Packaging EMEA
Romain Cazenave joined Dow in 2002 in a commercial role in France and held several sales, marketing and leadership roles for Dow’s Packaging & Speciality Plastics and Coatings businesses across the Europe, Middle East and Africa region. He is currently leading the Packaging Marketing Team for EMEA, including Food & Speciality Packaging, Industrial & Consumer Packaging, Health & Hygiene and Adhesives, located in Horgen, Switzerland. Before assuming this role, he served as Sadara Solution Product Director, based in Singapore. Romain holds a Master degree in marketing for Industrial Products and Services from ESSCA management school in France.
Karin Katzer
Global Pack Studios Marketing Director
In addition to long-term growth and profitability, Karin Katzer is responsible for developing and leading marketing strategies and application development along the value chain in Dow’s Pack Studios. She is located in Horgen, Switzerland. After joining Dow in 1995 as a development engineer, Karin took on a variety of technical and marketing leadership roles for Dow’s Packaging & Specialty Plastics as well as Elastomers businesses. Karin holds a Master’s Degree in polymer science and engineering from the University of Loeben (Austria) and an Executive MBA from the R. Smith Business School of Maryland (USA) and the Graduate School of Business Administration in Zurich (Switzerland).
Carolina Gregorio
EMEA Lead Marketing Manager, Food & Specialty Packaging
Carolina Gregorio joined Dow in 2007 in the Iberica region and since then held several commercial roles in the Packaging & Specialty Plastics business. In 2013, she assumed her current role as EMEA Lead Marketing Manager for Food & Specialty Packaging, expanding her role to become global project leader for Dow’s packaging innovation platform targeting value creation across markets and applications. Carolina has elaborated the marketing strategy for Dow’s bio-based offering in EMEA and has recently been appointed to globally lead the implementation. Carolina holds a degree in Chemical Engineering from Santiago de Compostela University in Spain and an Executive MBA from EAE Business School.
Kate Geraghty
Director of Advocacy EMEA
Kate Geraghty leads a cross-functional team to define and implement the business’s advocacy strategy and represents Dow in Plastics Europe, the British Plastics Federation, Europen and the CIA. She is based in Horgen, Switzerland. Kate joined Dow in 2010 and held sustainability, EH&S and marketing roles, after having gained environmental engineering, advocacy and new business development experience in multinationals, consultancies and the UK Government. Kate holds a BSc. in Environmental Science from the University of Aberdeen and a MSc. (Dist.) in Environmental Monitoring and Assessment from Coventry University. She graduated from IMD Sustainability Leadership in Action program.
Judith Hicks
Senior Business Communications Manager EMEA
Judith Hicks is the Senior Communications Manager for Sustainability and Advocacy at Dow Packaging & Specialty Plastics EMEA. Her sustainability experience is coupled with over five years’ experience in the business, with a particular focus on waste management infrastructure. Before joining Dow in 2014, Judith worked in several communication roles for IBM EMEA, as a journalist for Hong Kong’s leading business magazine and as deputy and section editor on a range of publications at Eaglemoss Publishing in London. Judith holds a Bachelor of Arts Hons in Psychology, Anthropology and English Literature from the University of Keele, England.
Tim Sykes
Brand Director
Tim is brand director at Packaging Europe, where he has led content development for 14 years. He has wide interests around innovation in packaging technology and its impacts on the environment, consumer experience, supply chain efficiencies, etc. Tim is the founder and organiser of the Sustainability Awards, which has established itself as the leading global competition focused on sustainable packaging innovation.
