About the webinar
Confused by conflicting headlines and interpretations around the new EU Packaging and Packaging Waste Regulation (PPWR)? You’re not alone.
With the final legal text now adopted, it’s time to separate fact from fiction—and ensure your compliance strategy is based on what the law actually requires. Join us for an in-depth regulatory session where we’ll dispel the most persistent myths surrounding the PPWR and provide clear, legally grounded explanations of what is—and isn’t—in the regulation.
Can’t make the date? Sign up anyway and we will send you an on demand copy after the event.
Whether you’re a brand owner, importer, distributor, or packaging producer, this session will help you debunk common assumptions, such as:
- “We don’t need to act until 2028”
- “This only applies to plastic”
- “Everything will be harmonized under one EPR system”
- “We can wait until national transposition”
- “We tackled the PPWR and we ticked all the boxes”
About 360PackMastery by viaPackaging UG
The ultimate one-stop packaging insight and solution platform for navigating EU laws and PPWR requirements. Access up-to-date factsheets (30 countries), practical PPWR spot on solutions, and crucial expert resources—all in one place. Built for engineers, Regulatory teams, and sustainability leads who need to stay fast, accurate, and ahead.
Marius Tent
Founder
ViaPackaging UG
viapackaging.eu
Marius Tent is a leading expert in packaging innovation and sustainability, with 25 years in FMCG. As founder of ViaPackaging UG and 360PackMastery, he helps businesses and industry consortiums drive circular solutions and navigate the EU PPWR with practical tools, insights, and guidance. Marius empowers packaging, regulatory, and sustainability teams to stay compliant, effective, and ahead.
Patrick Poitevin
Director
Advisory4Pack
advisory4pack.weebly.com
Patrick (M.Sc. Tech. & Chem. & Sol. Phys.) has over 45 years of packaging innovation, engineering, and development expertise at major worldwide brands such as Mondelez, Marks & Spencer, COSi, Nestlé, Campina, COTY, and Estée Lauder.
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