In the latest instalment of our Rapid Interview series, Aluflexpack CEO Johannes Steurer runs us through the positives of utilizing aluminium in premium circular flexible packaging and barrier solutions.

Your elevator pitch: introduce and sell us your company in no more than 280 characters.

Aluflexpack develops premium circular flexible packaging and barrier solutions for leading global brands with a material-agnostic approach. We address all aspects of our customers’ packaging success while creating benefits for all stakeholders – people, planet, and prosperity.

Where are your company’s locations? Are there any specific challenges or advantages relating to your geographical location that you could tell us about?

Headquartered in Switzerland, our locations are spread all over Europe. It allows us to cover the European market, and to strategically expand into the MENA region, as well as the African market by announcing the acquisition of Helioflex in Tunisia. Global markets will follow.

Tell us a surprising fact about the market you work in.

Aluminium is 100% recyclable without loss of properties – over 75% of aluminium ever sourced is still in use today! This means that the majority of our portfolio is ready for recycling; working towards minimizing our environmental impact, we develop products with recycled content.

At Packaging Europe, we like to watch trends and areas of innovation as they evolve. Can you tell us something we might not be aware of that is driving technology in your sphere?

Our main ambition is to support our customers in their packaging success. This is why we keep a close eye on consumer trends, enabling us to create sustainability-driven innovations that not only meet but also exceed the needs and requirements of the end consumer!

What would you say is the biggest common misconception that you encounter in your business?

Certainly, the perception of aluminium! It has proven as one of the best materials in packaging: it offers the best barrier properties, enables the best food protection without any influences, and is fully recyclable – the most sustainable material for the right applications!

If the wider packaging industry could be transformed in some way, what kind of change would you like to see?

We see the development of circular solutions as the main transformative determinant of the industry. Therefore, we have opted, among others, for aluminium, whose benefits are crucial factors in driving sustainable practices, and lead us on our way to creating packaging success.

… and how do you envisage your company changing the industry in the coming years?

On our path to net-zero emissions, we aim to have a strong positive impact working toward a circular economy with our premium circular flexible packaging and barrier solutions. Our strategy focuses on developing solutions that are recyclable, low carbon or use recycled content.

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