The bright neon colours are on trend and bring a modern and more approachable tone of voice to the packaging design – they also serve as a nudge to the brightness of the light the bulbs will afford.
To read more about Anthem’s approach to design as a tool for innovation click here or join the Packaging Europe team at this year’s Sustainability Awards.
KP Snacks has announced a 25% reduction in flexible plastic packaging across its premium crisps brand Tyrrells, a move it claims will save 113 tonnes of plastic annually.
BMW Group has announced a series of projects aimed at introducing more recycled and bio-based content into its packaging alongside reducing the carbon emissions across its supply chain by 20% per vehicle.
Rob van Hoesel, president of the European Federation of Wooden Pallet & Packaging Manufacturers (FEFPEB), is calling upon the packaging sector to incentivise staff to apply for and remain in careers by highlighting its sustainable practice, amongst other perks.
Site powered by Webvision Cloud