The packaging structure also allows easy stacking to save space and cost through the supply chain. On shelf, the stacked products further mimic the full plant itself connecting multiple culms on top of one another. The beauty of the design is in its simplicity, exactly in line with the modesty and charm of the bamboo plant itself. 

To read more about Anthem’s approach to design as a tool for innovation click here or join the Packaging Europe team at this year’s Sustainability Awards